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Monitoring and Evaluation Research: Tools and Evidence for Understanding Social Marketing Performance During and After Implementation

W. Douglas Evans

in Social Marketing Research for Global Public Health: Methods and Technologies

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.003.0006
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing monitoring and evaluation aim to determine the effectiveness of campaigns in achieving their communication and behavioral outcome objectives. They seek to answer two questions: Did ... More


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