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How Trump Used Outgroup Hostility to Win: Mobilizing Nonvoters and Mainstreaming Racists

Richard C. Fording and Sanford F. Schram

in Hard White: The Mainstreaming of Racism in American Politics

Published in print:
2020
Published Online:
August 2020
ISBN:
9780197500484
eISBN:
9780197500521
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780197500484.003.0009
Subject:
Political Science, American Politics

Chapter 9 shows that the Trump campaign’s explicitly stated strategy of mobilizing nonvoters through targeted, emotional appeals in swing states paid off. The chapter also provides empirical evidence ... More


Conclusion: An Echo, Not a Choice

Angie Maxwell and Todd Shields

in The Long Southern Strategy: How Chasing White Voters in the South Changed American Politics

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190265960
eISBN:
9780190939403
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190265960.003.0011
Subject:
Political Science, American Politics

The Long Southern Strategy was “long” because all three components of the strategy—choosing to exploit white racial angst, fear of feminism, and evangelical righteousness—were necessary to build a ... More


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