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What is a brand?

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0002
Subject:
Society and Culture, Media Studies

Brands ascended as advances in technology enabled mass production of goods and speedier forms of transportation over long distances so that local products could spread beyond local markets. With the ... More


Idols of the Market

Christopher Hutton

in Language, Meaning and the Law

Published in print:
2009
Published Online:
September 2012
ISBN:
9780748633500
eISBN:
9780748671489
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9780748633500.003.0008
Subject:
Linguistics, Applied Linguistics and Pedagogy

This chapter looks at ideas of commodification and circulation, focusing on trademark law. A trademark is a distinctive sign which associates a product or service with the business that produces it. ... More


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