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Trademark rights in Korea are based on registration. The Trademark Decree was promulgated in 1908 and the Trademark Act was firstly enacted and enforced on November 28, 1949. Since that time, the Trademark Act has been amended 39 times, with the most recent amendment on June 11, 2014 (this amendment took effect as of June 11, 2014). The Trademark Act is composed of ten chapters divided into General Provisions, Requirements and Application for Trademark Registration, Examination, Trademark Registration Fees and Trademark Registration, Trademark Rights, Protection of Owners of Trademark Rights, Trial, Retrial and Litigation, International Application under the Protocol, and Supplementary Provisions.

Distilling’s nineteenth-century heritage is being pursued and reclaimed by contemporary distillers—in part for historical interest, and in part for marketing purposes—including reviving historical brand names and distillery sites. Branding a product begins by naming it. Literal branding was practiced by early-nineteenth-century distillers, who burned the product’s name and place of origin into barrels. When distillers sold their works, they often sold the name with it. The Federal Trademark Act of 1870 introduced legal requirements for establishing and protecting product names. Brand infringement was often contested by legal actions. Labeling became important with the availability of mass-produced glass bottles, and label design, color, and image choices reflected Victorian tastes and priorities. Distillers had long held heritage and tradition to be important to their identity and product marketing. Distillers venerated the “old” in brand names and advertising. The distillers’ landscape is also part of the industry’s heritage, a part of their brands. Kentucky distilleries have organized history-centered landscapes that serve as tourist attractions on the Bourbon Trail.

Professors, Taken As a group, are far from perfect. They can be petty, foolish, venal, lazy, and quarrelsome. Nevertheless, at its best, the university is a remarkable institution. It is a place where ideas are taken seriously; where notions that are taken as givens elsewhere are problematized; where what has seemed to be reality can be bent and reshaped by the power of the mind. The university is also a vitally important social institution. Chief Justice Warren, quoted in chapter 2, said American society would “stagnate and die” without free scholarly inquiry. In truth, society would not die, but it would become more stagnant without the philosophical and scientific concepts that are conceived and debated on university campuses. In the sciences, university laboratories continue to be a source of ideas that promise not only to improve established technologies but, more important, to spark the development of new technologies. This is why the Bayh-Dole Act and its encouragement of patent thickets and an anticommons in the scientific realm is potentially so destructive. In the humanities, the university is one of the few institutions to encourage and incubate new visions and modes of thought. Where else are smart people paid primarily to think and rewarded for thinking things that haven’t been thought before? The university, moreover, is a bastion of relatively free expression and, hence, one of the few places where new ideas can be discussed and sharpened. The old left, new left, neocons, and neoliberals of recent years all had their roots in academia. Political impulses that changed American life, including the “new politics movement,” the peace movement, civil rights movement, feminist movement, gay rights movement, environmental movement, the conservative legal movement, and a host of others were nurtured, if not launched, on university campuses. And why not? The university is a natural center of ideological ferment and dissent. The recipe is a simple one. simple one. Take large numbers of young people, add a few iconoclastic faculty members, liberally sprinkle with new ideas, place into a Bohemian culture, and half bake.