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The Theory of Dissonant Identity Priming: How Identity, Source Similarity, and Message Characteristics Influence Attitudes

Brian F. Harrison and Melissa R. Michelson

in Listen, We Need to Talk: How to Change Attitudes about LGBT Rights

Published in print:
2017
Published Online:
March 2017
ISBN:
9780190654740
eISBN:
9780190654788
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190654740.003.0001
Subject:
Political Science, American Politics

Chapter 1 outlines a new theory of how seemingly unrelated in-group identity priming can effectively develop feelings of interpersonal closeness and open minds to attitudinal change: the Theory of ... More


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