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Selling “The Sunshine State”

Jerry T. Watkins III

in Queering the Redneck Riviera: Sexuality and the Rise of Florida Tourism

Published in print:
2018
Published Online:
September 2018
ISBN:
9780813056913
eISBN:
9780813053684
Item type:
chapter
Publisher:
University Press of Florida
DOI:
10.5744/florida/9780813056913.003.0002
Subject:
History, American History: 20th Century

In order to capitalize on local particularities, there was no single blueprint for selling Florida. “The Sunshine State” was both a descriptor of the weather and a hint at the imagined possibilities; ... More


Queering the Redneck Riviera: Sexuality and the Rise of Florida Tourism

Jerry T. Watkins III

Published in print:
2018
Published Online:
September 2018
ISBN:
9780813056913
eISBN:
9780813053684
Item type:
book
Publisher:
University Press of Florida
DOI:
10.5744/florida/9780813056913.001.0001
Subject:
History, American History: 20th Century

After World War II, increasing numbers of southerners began populating the beaches of North Florida thanks to expanding automobility, better roads, and the new civic virtue: leisure spending. This ... More


Queer Circulation and the Economics of a Moral Panic

Jerry T. Watkins III

in Queering the Redneck Riviera: Sexuality and the Rise of Florida Tourism

Published in print:
2018
Published Online:
September 2018
ISBN:
9780813056913
eISBN:
9780813053684
Item type:
chapter
Publisher:
University Press of Florida
DOI:
10.5744/florida/9780813056913.003.0003
Subject:
History, American History: 20th Century

Bay County’s economy in the 1950s was retooled to accommodate and focus on tourism. The rapidly changing economy and population created opportunities for queer connection even as it created the ... More


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