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Dressing for the Revolution

Kate Coleman

in The Free Speech Movement: Reflections on Berkeley in the 1960s

Published in print:
2002
Published Online:
March 2012
ISBN:
9780520222212
eISBN:
9780520928619
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520222212.003.0012
Subject:
History, American History: 20th Century

This chapter provides another recount of experience as a student activist in the Free Speech Movement (FSM) at the University of California, Berkeley. It discusses the author's ... More


Supermarket USA: Food and Power in the Cold War Farms Race

Shane Hamilton

Published in print:
2018
Published Online:
May 2019
ISBN:
9780300232691
eISBN:
9780300240849
Item type:
book
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300232691.001.0001
Subject:
History, American History: 20th Century

This innovative history of supermarkets describes the role of food and agriculture during and after the Cold War. American business leaders and political figures deployed American supermarkets around ... More


Introduction

Shane Hamilton

in Supermarket USA: Food and Power in the Cold War Farms Race

Published in print:
2018
Published Online:
May 2019
ISBN:
9780300232691
eISBN:
9780300240849
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300232691.003.0001
Subject:
History, American History: 20th Century

This chapter introduces the concept of the Farms Race and how it links to the weaponization of American supermarkets during the Cold War. The connections between supermarket retailing and industrial ... More


Machines for Selling

Shane Hamilton

in Supermarket USA: Food and Power in the Cold War Farms Race

Published in print:
2018
Published Online:
May 2019
ISBN:
9780300232691
eISBN:
9780300240849
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300232691.003.0002
Subject:
History, American History: 20th Century

The first chapter maps out the power structures of midcentury American supermarketing, exposing the essential lie of the notion that supermarkets were mere products of “free enterprise.” The focus is ... More


Supermercado USA

Shane Hamilton

in Supermarket USA: Food and Power in the Cold War Farms Race

Published in print:
2018
Published Online:
May 2019
ISBN:
9780300232691
eISBN:
9780300240849
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300232691.003.0004
Subject:
History, American History: 20th Century

This chapter focuses on the first formal effort to use American-style supermarkets as anticommunist weapons. In 1947, Nelson A. Rockefeller launched a for-profit development corporation with the ... More


Food Power and the Global Supermarket

Shane Hamilton

in Supermarket USA: Food and Power in the Cold War Farms Race

Published in print:
2018
Published Online:
May 2019
ISBN:
9780300232691
eISBN:
9780300240849
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300232691.003.0007
Subject:
History, American History: 20th Century

This chapter discusses how U.S. transnational agribusiness corporations demonstrated U.S. farm and food power to the world from the 1960s into the 1980s. In earlier decades of the Farms Race, U.S. ... More


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