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The Creation of the Modern NFL in the 1960s

Michael Oriard

in Brand NFL: Making and Selling America's Favorite Sport

Published in print:
2010
Published Online:
July 2014
ISBN:
9780807871560
eISBN:
9781469604992
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807899656_oriard.4
Subject:
History, American History: 20th Century

The chapter looks at the emergence of the modern National Football League (NFL) in the 1960s. It explores the growing popularity of the players and discusses how football became the nation's favorite ... More


Creating and Sustaining America’s Game

Travis Vogan

in Keepers of the Flame: NFL Films and the Rise of Sports Media

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038389
eISBN:
9780252096273
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038389.003.0002
Subject:
Film, Television and Radio, Television

This chapter charts the National Football League's (NFL) meteoric rise, thanks to NFL Films' unwavering designation of pro football as a unique and unifying reflection of America. Fueled by a ... More


Keeping the Flame in the Broadcast Era

Travis Vogan

in Keepers of the Flame: NFL Films and the Rise of Sports Media

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038389
eISBN:
9780252096273
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038389.003.0006
Subject:
Film, Television and Radio, Television

This chapter examines how broadcast television helped NFL Films transform pro football from a sport that appeared primarily on Sunday telecasts and evening news recaps into a spectacle that could be ... More


The NFL’s Role in American History (Somebody’s Gotta Be Kidding)

Jesse Berrett

in Pigskin Nation: How the NFL Remade American Politics

Published in print:
2018
Published Online:
September 2018
ISBN:
9780252041709
eISBN:
9780252050374
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252041709.003.0004
Subject:
Sociology, Sport and Leisure

This chapter explores crucial contradictions that went unremarked in the NFL’s crusade to make itself a bulwark of Americanism. From its image as a ruggedly capitalist enterprise (even as its ... More


The Kennedy/Lombardi School

Jesse Berrett

in Pigskin Nation: How the NFL Remade American Politics

Published in print:
2018
Published Online:
September 2018
ISBN:
9780252041709
eISBN:
9780252050374
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252041709.003.0005
Subject:
Sociology, Sport and Leisure

This chapter explores a range of responses to professional football as a cultural force: campaign consultants compared their efforts to playing the game and tallied won-lost records; politicians ... More


“Just Win, Baby!”: The Raider Nation and Second Chances for Black and Brown L.A.

Priscilla Leiva

in Black and Brown in Los Angeles: Beyond Conflict and Coalition

Published in print:
2013
Published Online:
January 2017
ISBN:
9780520275591
eISBN:
9780520956872
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520275591.003.0015
Subject:
History, American History: 20th Century

This chapter examines the formation of the Raider Nation in Los Angeles through media interpretations of the team and fan participation in an imagined community. It begins by discussing the Raiders' ... More


A New Era

Richard C. Crepeau

in NFL Football: A History of America's New National Pastime

Published in print:
2020
Published Online:
September 2021
ISBN:
9780252043581
eISBN:
9780252052460
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252043581.003.0010
Subject:
Sociology, Sport and Leisure

Paul Tagliabue was a logical choice to succeed Pete Rozelle as Commissioner given his two decades as chief legal advisor to the league. It took fifty hours of debate by the search committee, four ... More


The NFL Should Auction Possession in Overtime Games

Yeon-Koo Che and Terrence Hendershott

in The Economists' Voice 2.0: The Financial Crisis, Health Care Reform, and More

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231160155
eISBN:
9780231504324
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231160155.003.0032
Subject:
Economics and Finance, Public and Welfare

Super Bowl XLIII of 2009 featured one of the closest contests in Super Bowl history. If not for the miraculous catch by Santonio Holmes in the waning seconds, the Steelers might have kicked a ... More


Jocko Homo: How Gay Is the Super Bowl?

Mark Dery

in I Must Not Think Bad Thoughts: Drive-by Essays on American Dread, American Dreams

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816677733
eISBN:
9781452948324
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816677733.003.0006
Subject:
Society and Culture, Media Studies

This chapter explores the homoerotic subtext of the Super Bowl, the annual championship game of the National Football League (NFL). Historically, athletic prowess and a consuming passion for sports ... More


Mythology: Legend

Vincent LoBrutto

in Ridley Scott: A Biography

Published in print:
2019
Published Online:
September 2019
ISBN:
9780813177083
eISBN:
9780813177090
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813177083.003.0008
Subject:
Film, Television and Radio, Film

In the Orwellian year of 1984, during Super Bowl XVIII, a commercial for Apple’s Mackintosh computer ran and became one of the most eye-catching and provocative sixty-second spots ever made. It was ... More


I Must Not Think Bad Thoughts: Drive-by Essays on American Dread, American Dreams

Mark Dery

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816677733
eISBN:
9781452948324
Item type:
book
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816677733.001.0001
Subject:
Society and Culture, Media Studies

Exploring the darkest corners of the national psyche and the nethermost regions of the self—the gothic, the grotesque, and the carnivalesque—this book aims to make sense of the cultural dynamics of ... More


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