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Palin Effect

JEFFREY C. ALEXANDER

in The Performance of Politics: Obama's Victory and the Democratic Struggle for Power

Published in print:
2010
Published Online:
May 2012
ISBN:
9780199744466
eISBN:
9780199944163
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199744466.003.0009
Subject:
Sociology, Culture

At no point during the 2008 election campaign did the John McCain image generate much dramatic force. When Steven Schmidt assumed control over image making in early summer, even he could not liven up ... More


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