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Star Muffler

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0005
Subject:
Sociology, Organizations

This chapter presents a description on the nature of work franchisees perform at Star Muffler. Mark Spinelli, Star Muffler's chief executive officer, faced the monumental task of transforming “car ... More


Franchise Fundamentals

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0002
Subject:
Sociology, Organizations

This chapter examines three basic components that are features of all franchise systems: royalties, trademarks, and long-term contracts. It demonstrated how these components function and, in ... More


Social Profile of Franchisees

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0006
Subject:
Sociology, Organizations

This chapter introduces a typology of franchisees that cuts across King Cleaners, Sign Masters, and Star Muffler. The three types of franchisee include neo-franchisees, disillusioned franchisees, and ... More


Introduction

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0001
Subject:
Sociology, Organizations

Franchising has become one of the dominant methods for distributing goods and services in the Western economy. It is an effective solution to the organizational problem of control since there are ... More


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