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Behind the Neon Sombrero: Alan Schafer’s South of the Border, 1949–2001

P. Nicole King

in Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry

Published in print:
2012
Published Online:
March 2014
ISBN:
9781617032516
eISBN:
9781617032523
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617032516.003.0003
Subject:
History, Social History

This chapter presents the story of Alan Schafer, South of the Border’s controversial owner. The tale of South of the Border is mainly Schafer’s story, because he obtained the power to construct the ... More


“Camp Weeth Pedro”: Politics and Aesthetics Reshape the Borders of Taste at SOB

P. Nicole King

in Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry

Published in print:
2012
Published Online:
March 2014
ISBN:
9781617032516
eISBN:
9781617032523
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617032516.003.0004
Subject:
History, Social History

This chapter analyzes South of the Border’s tacky aesthetic. South of the Border was originally tacky because it pushed booze and catered to all races in a segregated society. Today, it is tacky ... More


Introduction: Touriscapes in a Newer South

P. Nicole King

in Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry

Published in print:
2012
Published Online:
March 2014
ISBN:
9781617032516
eISBN:
9781617032523
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617032516.003.0001
Subject:
History, Social History

This introductory chapter first sets out the book's purpose, which is to examine the deep connections between two vastly different tourist sites in South Carolina—the South of the Border complex and ... More


Conclusion: Preserving the Past, Developing the Future

P. Nicole King

in Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry

Published in print:
2012
Published Online:
March 2014
ISBN:
9781617032516
eISBN:
9781617032523
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617032516.003.0007
Subject:
History, Social History

This chapter examines the ways in which South of the Border and Atlantic Beach may be preserved for future generations while remaining relevant sites of commerce and living history. The cultural ... More


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