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Branding potential of online social media

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0006
Subject:
Society and Culture, Media Studies

The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children ... More


The Origins of Social Media

Judy Malloy

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0001
Subject:
Society and Culture, Technology and Society

In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the ... More


Social media data

Adrian Tear and Humphrey Southall

in Data in Society: Challenging Statistics in an Age of Globalisation

Published in print:
2019
Published Online:
May 2020
ISBN:
9781447348214
eISBN:
9781447348269
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447348214.003.0005
Subject:
Sociology, Social Research and Statistics

The increasing availability of huge volumes of social media ‘Big Data’ from Facebook, Flickr, Instagram, Twitter and other social network platforms, combined with the development of software designed ... More


Social Media Education in News Organizations: Experimentation at the BBC

Valerie Belair-Gagnon

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0006
Subject:
Society and Culture, Media Studies

Social media prompt a set of questions for news organizations. These questions concern the nature, processes, and consequences of journalism, and focus on changes in the structure, practices, ... More


Social Media and Teacher Education: The Case of Startalk

Jiahang Li

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0015
Subject:
Society and Culture, Media Studies

This chapter discusses the relationship between social media and teacher education. By synthesizing empirical research, this chapter identifies several affordances that social media offers for ... More


Expanding on “What Is the Social in Social Media?”: A Conversation with Geert Lovink

Judy Malloy

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0028
Subject:
Society and Culture, Technology and Society

In 1995, Geert Lovink started <nettime> with Pit Schultz. It expanded into many lists and languages and in the process demonstrated that English language and American-centric platforms do not have to ... More


Epilogue: Slow Machines and Utopian Dreams

Judith Donath

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0029
Subject:
Society and Culture, Technology and Society

The early days of social media saw tremendous optimism about the transformations that connecting people via networked computers would bring. This chapter, the book’s epilogue, analyses the nostalgia ... More


Social media for students in practice

Joanne Westwood

in Practice placement in social work: Innovative approaches for effective teaching and learning

Published in print:
2016
Published Online:
September 2016
ISBN:
9781447318606
eISBN:
9781447318620
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447318606.003.0008
Subject:
Sociology, Gerontology and Ageing

This chapter examines social media in social work practice to explore how organisations and practitioners can ensure it is used safely. In practice the barriers to engagement with social media, ... More


Children and digital branding

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0005
Subject:
Society and Culture, Media Studies

The emergence of digital communications media has transformed the marketing landscape for all consumers. Marketers have embraced many new platforms for the promotion of their brands during the 21st ... More


Detecting Disruption

Yossi Sheffi

in The Power of Resilience: How the Best Companies Manage the Unexpected

Published in print:
2015
Published Online:
May 2016
ISBN:
9780262029797
eISBN:
9780262330626
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262029797.003.0008
Subject:
Economics and Finance, Financial Economics

Companies’ increasing awareness of supply chain risks, coupled with the growing use of technology, has led to a greater emphasis on detection, which is the subject of Chapter 8. The sooner a company ... More


Social Media and the Olympics

Andy Miah

in Sport 2.0: Transforming Sports for a Digital World

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035477
eISBN:
9780262343114
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035477.003.0009
Subject:
Sociology, Sport and Leisure

This chapter focuses on how the rise of social media has transformed media events. First, it considers the characteristics of the Web 2.0 era before considerin how the Olympic industry has organized ... More


The Effect of Social Media on the 2012 London Olympics

Andy Miah

in Sport 2.0: Transforming Sports for a Digital World

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035477
eISBN:
9780262343114
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035477.003.0010
Subject:
Sociology, Sport and Leisure

This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics. It examines how ... More


Sportswomen’s Use of Social Media in the Middle East and North Africa (Mena)

Nida Ahmad

in Sport, Politics and Society in the Middle East

Published in print:
2019
Published Online:
February 2020
ISBN:
9780190065218
eISBN:
9780190099558
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190065218.003.0006
Subject:
Political Science, Middle Eastern Politics

Social media creates unique opportunities for sportswomen to create a self-brand through sharing aspects of their lives online. Insofar, the study of this phenomenon has been limited to the context ... More


Social media and political participation: BBC World Service and the Arabic Spring

Marie Gillespie, Nesrine Abdel Sattar, and Mina Lami

in Political (dis)engagement: The changing nature of the 'political'

Published in print:
2015
Published Online:
January 2016
ISBN:
9781447317012
eISBN:
9781447317036
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447317012.003.0004
Subject:
Political Science, Public Policy

The chapter is based on the integration of social media in an interactive TV political debate programme broadcast daily by the BBC Arabic Service called Nuqtat Hewar (NH). Our argument is that the ... More


China: Embracing IT in Changing Times

James W. Cortada

in The Digital Flood: The Diffusion of Information Technology Across the U.S., Europe, and Asia

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199921553
eISBN:
9780199980406
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199921553.003.0009
Subject:
Economics and Finance, Development, Growth, and Environmental

China is one of the latest adopters of computers and has become a major force in the manufacture and distribution of consumer electronics around the world. It is today the largest user of the ... More


Conclusion: Making the New Status Quo: Social Media in Education

Ri Pierce-Grove

in Education and Social Media: Toward a Digital Future

Published in print:
2016
Published Online:
January 2017
ISBN:
9780262034470
eISBN:
9780262334853
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034470.003.0017
Subject:
Society and Culture, Media Studies

The conclusion brings together key themes from the chapters in the text and offers parting thoughts on the changing state of play with respect to social media in education.


Data in Society: Challenging Statistics in an Age of Globalisation

Jeff Evans, Sally Ruane, and Humphrey Southall (eds)

Published in print:
2019
Published Online:
May 2020
ISBN:
9781447348214
eISBN:
9781447348269
Item type:
book
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447348214.001.0001
Subject:
Sociology, Social Research and Statistics

Statistical data and evidence-based claims are increasingly central to our everyday lives. Critically examining ‘Big Data’, this book charts the recent explosion in sources of data, including those ... More


The Diaristic Impulse and Self-construction: An Afterword

Alex Belsey

in Image of a Man: The Journal of Keith Vaughan

Published in print:
2020
Published Online:
September 2020
ISBN:
9781789620290
eISBN:
9781789623574
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.3828/liverpool/9781789620290.003.0008
Subject:
Literature, 20th-century and Contemporary Literature

This afterword reflects upon how the practice of journal-writing enabled Keith Vaughan to construct and re-construct himself through literary means, providing him with a sense of identification where ... More


The Changing Nature of Socialization among Arab Youth: Insights from Online Practices

Ilhem Allagui

in Digital Middle East: State and Society in the Information Age

Published in print:
2018
Published Online:
January 2019
ISBN:
9780190859329
eISBN:
9780190942977
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190859329.003.0002
Subject:
Political Science, Middle Eastern Politics

This article examines online relationship activities among Arab youth, paying particular attention to micro-practices of engagement and the ways on which socio-cultural contexts shape social ... More


MOOs and Participatory Media

Dene Grigar

in Social Media Archeology and Poetics

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262034654
eISBN:
9780262336871
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262034654.003.0016
Subject:
Society and Culture, Technology and Society

This essay revisits the online defense that took place in LinguaMOO in July 1995, tying it to theories and current practice of social media. In doing so, it situates MOOs in a historical, cultural ... More


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