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Institutional Entrepreneurs Build a Bridge: Connecting Movements and Markets Through Social Enterprise

Paul-Brian McInerney

in From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market

Published in print:
2014
Published Online:
May 2014
ISBN:
9780804785129
eISBN:
9780804789066
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804785129.003.0004
Subject:
Sociology, Politics, Social Movements and Social Change

This chapter describes the rise of a challenger organization, called NPower, that took advantage of transformations in the Circuit Rider social movement to rise in prominence. NPower combined some of ... More


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