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Gurumayi, the Play of Shakti and Guru

Karen Pechilis

in The Graceful Guru: Hindu Female Gurus in India and the United States

Published in print:
2004
Published Online:
October 2011
ISBN:
9780195145380
eISBN:
9780199849963
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195145380.003.0010
Subject:
Religion, Hinduism

Gurumayi (Swami Chidvilasananda) is the current guru of the worldwide Siddha Yoga organization that promotes the uplift of humanity through a collective “revolution” in spiritual consciousness, ... More


Branding Yoga

Andrea R. Jain

in Selling Yoga: From Counterculture to Pop Culture

Published in print:
2014
Published Online:
December 2014
ISBN:
9780199390236
eISBN:
9780199390274
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199390236.003.0004
Subject:
Religion, Religion and Society

This chapter argues that, in the late twentieth century, yoga proponents attracted large audiences to yoga and established and acknowledged authority by branding yoga, a process that reflects ... More


Muktananda: Entrepreneurial Godman, Tantric Hero

Andrea R. Jain

in Gurus of Modern Yoga

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199938704
eISBN:
9780199345892
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199938704.003.0010
Subject:
Religion, Religion and Society

The model of brand management is effective for understanding Muktananda and Siddha Yoga, and its products and services. Muktananda pursued the global dissemination of Siddha Yoga, a tantric variety ... More


Continuity with Consumer Culture

Andrea R. Jain

in Selling Yoga: From Counterculture to Pop Culture

Published in print:
2014
Published Online:
December 2014
ISBN:
9780199390236
eISBN:
9780199390274
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199390236.003.0003
Subject:
Religion, Religion and Society

In the late twentieth century, modern yoga entered a new phase of development in the context of consumer culture that enabled it to move from counterculture to popular culture. The chapter discusses ... More


Stretching toward the Sacred: John Friend and Anusara Yoga

Lola Williamson

in Gurus of Modern Yoga

Published in print:
2013
Published Online:
January 2014
ISBN:
9780199938704
eISBN:
9780199345892
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199938704.003.0011
Subject:
Religion, Religion and Society

Following the typology developed by Elizabeth De Michelis, this chapter locates Anusara Yoga within the context of Modern Yoga, primarily as a form of Postural Yoga. John Friend, founder of Anusara ... More


Tantra in the West

André Padoux

in The Hindu Tantric World: An Overview

Published in print:
2017
Published Online:
September 2017
ISBN:
9780226423937
eISBN:
9780226424125
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226424125.003.0012
Subject:
Religion, Hinduism

This chapter provides an overview of Tantra in contemporary West. The presence of Tantra in the West is interesting because it is one of the aspects of the relationship between the West and a largely ... More


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