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Skippy: “He Made His First Jar of Peanut Butter in His Garage”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0006
Subject:
History, Social History

This chapter charts the history of the Skippy brand of peanut butter. Skippy was launched in 1933, five years after Peter Pan, amid the Great Depression. Skippy peanut butter was the brainchild of ... More


Skippy on Top

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0007
Subject:
History, Social History

This chapter focuses on how the Skippy brand of peanut butter became the market leaders in the peanut butter industry in the United States. After World War II, Skippy cemented its dominance in the ... More


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