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Individual Fundraising: The Power of the Personal

Abigail Payne, Kimberley Scharf, and Sarah Smith

in Social Economics: Current and Emerging Avenues

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035651
eISBN:
9780262337915
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035651.003.0014
Subject:
Economics and Finance, History of Economic Thought

This paper presents new insights into online individual fundraising using a large dataset drawn from the UK’s largest online fundraising platform. The evidence shows that the “personal ask” is highly ... More


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