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The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0008
Subject:
History, American History: 20th Century

While the rise of “styling,” “streamlining,” and specialized industrial design offices has been typically described as a specifically American response to the expansion of consumer markets and the ... More


“Streamlining Everything”: Design, Market Research, and the Postwar “American” World of Goods

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0010
Subject:
History, American History: 20th Century

In their quest for perpetual innovation, postwar design professionals took an engineering approach to their creative work, mirroring the notion of “creative research” invoked by research consultants ... More


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