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The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Tsedal Neeley

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691196121
eISBN:
9781400888641
Item type:
book
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691196121.001.0001
Subject:
Business and Management, International Business

For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the ... More


Conclusion

Tsedal Neeley

in The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691196121
eISBN:
9781400888641
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691196121.003.0009
Subject:
Business and Management, International Business

This concluding chapter provides some reflections on the lessons attained through the study of Rakuten's employees. The study reveals that a global company integrates its diverse and disparate pieces ... More


Introduction

Tsedal Neeley

in The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691196121
eISBN:
9781400888641
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691196121.003.0001
Subject:
Business and Management, International Business

This introductory chapter shows how workers in the global organization Rakuten can be conceived of as expatriates in their own countries. Expatriates (often shortened to “expats”) are people ... More


Five Years Post-Mandate

Tsedal Neeley

in The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691196121
eISBN:
9781400888641
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691196121.003.0007
Subject:
Business and Management, International Business

This chapter documents the largely beneficial results of the lingua franca mandate on Rakuten over a period of five years, including the rise in international acquisitions, accelerated ... More


Tezuka in History/History in Tezuka

Natsu Onoda Power

in God of Comics: Osamu Tezuka and the Creation of Post-World War II Manga

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732207
eISBN:
9781604734782
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732207.003.0002
Subject:
Literature, Comics Studies

Although Osamu Tezuka contributed to the boom of story comics in Japan after World War II, comic books, or comic book culture, were already in existence prior to his rise as a cartoonist. Many ... More


Leadership in a Male World: Kono Naho, Higuchi Hiroe, and Terada Chiyono

Bill Emmott

in Japan's Far More Female Future: Increasing Gender Equality and Reducing Workplace Insecurity Will Make Japan Stronger

Published in print:
2020
Published Online:
October 2020
ISBN:
9780198865551
eISBN:
9780191897931
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198865551.003.0004
Subject:
Business and Management, Political Economy

In hitherto male-dominated societies, it is hard for female managers to become accepted. Three role models in very different fields show however that it can be done even in Japanese organizations. ... More


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