Anahid Kassabian
- Published in print:
- 2013
- Published Online:
- September 2016
- ISBN:
- 9780520275157
- eISBN:
- 9780520954861
- Item type:
- chapter
- Publisher:
- University of California Press
- DOI:
- 10.1525/california/9780520275157.003.0006
- Subject:
- Music, Theory, Analysis, Composition
The label Putumayo and the various music businesses of Starbucks offer occasions to consider the relationship between affective marketing and world music. Considering a range of scholarship on world ...
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The label Putumayo and the various music businesses of Starbucks offer occasions to consider the relationship between affective marketing and world music. Considering a range of scholarship on world music, I argue that their similar—but significantly different—strategies have led to a form of distributed subjectivity that I term “distributed tourism.” Using the idea of entanglement from quantum physics, I argue that listeners are distributed across two places in the act of listening, and that that phenomenon underpins a particular form of affective marketing addressed to the group that Putumayo calls “cultural creative” and that Bryant Simon has termed the “creative class.”Less
The label Putumayo and the various music businesses of Starbucks offer occasions to consider the relationship between affective marketing and world music. Considering a range of scholarship on world music, I argue that their similar—but significantly different—strategies have led to a form of distributed subjectivity that I term “distributed tourism.” Using the idea of entanglement from quantum physics, I argue that listeners are distributed across two places in the act of listening, and that that phenomenon underpins a particular form of affective marketing addressed to the group that Putumayo calls “cultural creative” and that Bryant Simon has termed the “creative class.”
Lesley Wylie
- Published in print:
- 2013
- Published Online:
- May 2014
- ISBN:
- 9781846319747
- eISBN:
- 9781781380932
- Item type:
- book
- Publisher:
- Liverpool University Press
- DOI:
- 10.5949/liverpool/9781846319747.001.0001
- Subject:
- Literature, World Literature
Coming to prominence during the tropical booms of the late nineteenth and early twentieth centuries, especially the Rubber Boom, the Putumayo has long been a site of mass immigration and exile, of ...
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Coming to prominence during the tropical booms of the late nineteenth and early twentieth centuries, especially the Rubber Boom, the Putumayo has long been a site of mass immigration and exile, of subjugation and insurgency, and of violence. By way of a study of literature of and on the Putumayo by Latin American as well as US and European writers, Colombia’s Forgotten Frontier explores the history and enduring significance of this Amazonian border zone, which has been visited both physically and imaginatively by figures such as Roger Casement, José Eustasio Rivera, and William Burroughs. Travel writing, testimony, diaries, letters, journalism, oral history, songs, photographs, and ‘pulp’ fiction are all considered alongside more conventional forms such as the novel. Whilst geographically peripheral, the Putumayo has played a central role in Colombia and beyond, both historically and, crucial to this study, culturally, producing a literature of extreme experience, marginality, and conflict.Less
Coming to prominence during the tropical booms of the late nineteenth and early twentieth centuries, especially the Rubber Boom, the Putumayo has long been a site of mass immigration and exile, of subjugation and insurgency, and of violence. By way of a study of literature of and on the Putumayo by Latin American as well as US and European writers, Colombia’s Forgotten Frontier explores the history and enduring significance of this Amazonian border zone, which has been visited both physically and imaginatively by figures such as Roger Casement, José Eustasio Rivera, and William Burroughs. Travel writing, testimony, diaries, letters, journalism, oral history, songs, photographs, and ‘pulp’ fiction are all considered alongside more conventional forms such as the novel. Whilst geographically peripheral, the Putumayo has played a central role in Colombia and beyond, both historically and, crucial to this study, culturally, producing a literature of extreme experience, marginality, and conflict.
Lesley Wylie
- Published in print:
- 2013
- Published Online:
- May 2014
- ISBN:
- 9781846319747
- eISBN:
- 9781781380932
- Item type:
- chapter
- Publisher:
- Liverpool University Press
- DOI:
- 10.5949/liverpool/9781846319747.003.0001
- Subject:
- Literature, World Literature
This introductory chapter discusses how the Amazonian region of Putumayo figures significantly in Colombia and beyond, politically, socially, economically and culturally. It describes Putumayo’s ...
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This introductory chapter discusses how the Amazonian region of Putumayo figures significantly in Colombia and beyond, politically, socially, economically and culturally. It describes Putumayo’s situation as a frontier between different nations and cultures. The Putumayo continues to have many of the features of a ‘frontier’ culture — crime, poverty, prostitution, drug trafficking and insurgency — a throwback to the colonial era when the Putumayo was perceived as marking a boundary between ‘civilization’ and ‘savagery’.Less
This introductory chapter discusses how the Amazonian region of Putumayo figures significantly in Colombia and beyond, politically, socially, economically and culturally. It describes Putumayo’s situation as a frontier between different nations and cultures. The Putumayo continues to have many of the features of a ‘frontier’ culture — crime, poverty, prostitution, drug trafficking and insurgency — a throwback to the colonial era when the Putumayo was perceived as marking a boundary between ‘civilization’ and ‘savagery’.
