Katherine McFarland Bruce
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9781479803613
- eISBN:
- 9781479817788
- Item type:
- chapter
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9781479803613.003.0005
- Subject:
- Sociology, Social Movements and Social Change
Chapter Four continues the comparison of contemporary Pride parades from the previous chapter, focusing on the differences between the various expressions of Pride across the United States. While ...
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Chapter Four continues the comparison of contemporary Pride parades from the previous chapter, focusing on the differences between the various expressions of Pride across the United States. While pursuing a common model of cultural change, each parade promotes visibility, support, and celebration using symbols and messages adapted to their local cultural contexts. When the level of tolerance varies, so too does the expression of identities defying the heteronormative cultural code. Additionally, through their variation Pride parades deal differently with the three identified issues – visibility, support, celebration - that began in the phenomenon’s early years. With still unsettled debates, Pride parades wrestle with provocative displays, commercialization, and maintaining a sense of purpose amid the festivity.Less
Chapter Four continues the comparison of contemporary Pride parades from the previous chapter, focusing on the differences between the various expressions of Pride across the United States. While pursuing a common model of cultural change, each parade promotes visibility, support, and celebration using symbols and messages adapted to their local cultural contexts. When the level of tolerance varies, so too does the expression of identities defying the heteronormative cultural code. Additionally, through their variation Pride parades deal differently with the three identified issues – visibility, support, celebration - that began in the phenomenon’s early years. With still unsettled debates, Pride parades wrestle with provocative displays, commercialization, and maintaining a sense of purpose amid the festivity.
Katherine McFarland Bruce
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9781479803613
- eISBN:
- 9781479817788
- Item type:
- chapter
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9781479803613.003.0001
- Subject:
- Sociology, Social Movements and Social Change
Opening with a brief examination of a contemporary Pride parade – along with its associated assets and challenges, such as religious protesters disrupting the celebration of queer identities – this ...
More
Opening with a brief examination of a contemporary Pride parade – along with its associated assets and challenges, such as religious protesters disrupting the celebration of queer identities – this chapter introduces the idea of Pride as an (unconventional) image of protest. The author argues that despite its festive and celebratory aspects, Pride is an effective tactic to illicit social change by targeting cultural ideas and norms rather than the state, which is typically the target of traditional political protest. Defining terms such as heteronormativity and Pride, the author begins to trace the history of Pride parades from their conception in the early 1970s to the contemporary celebrations occurring across the globe.Less
Opening with a brief examination of a contemporary Pride parade – along with its associated assets and challenges, such as religious protesters disrupting the celebration of queer identities – this chapter introduces the idea of Pride as an (unconventional) image of protest. The author argues that despite its festive and celebratory aspects, Pride is an effective tactic to illicit social change by targeting cultural ideas and norms rather than the state, which is typically the target of traditional political protest. Defining terms such as heteronormativity and Pride, the author begins to trace the history of Pride parades from their conception in the early 1970s to the contemporary celebrations occurring across the globe.
Katherine McFarland Bruce
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9781479803613
- eISBN:
- 9781479817788
- Item type:
- chapter
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9781479803613.003.0004
- Subject:
- Sociology, Social Movements and Social Change
Chapter Three describes the similarities and differences among contemporary Pride parades. While varying greatly in size and local cultural climate, Pride parades have in common the messages of ...
More
Chapter Three describes the similarities and differences among contemporary Pride parades. While varying greatly in size and local cultural climate, Pride parades have in common the messages of visibility, support, and celebration of LGBT identity. As a cultural protest, Pride parades deliver these new cultural meanings through both the words of participants' signs and slogans and their actions of cheering, dancing, and staging such a parade. The promotion of these meanings are mainly outside-in as opposed to an inside-out model of cultural change. By sharing common messages, signals and symbols, the celebrations act as expressions of a shared cultural movement and solidarity.Less
Chapter Three describes the similarities and differences among contemporary Pride parades. While varying greatly in size and local cultural climate, Pride parades have in common the messages of visibility, support, and celebration of LGBT identity. As a cultural protest, Pride parades deliver these new cultural meanings through both the words of participants' signs and slogans and their actions of cheering, dancing, and staging such a parade. The promotion of these meanings are mainly outside-in as opposed to an inside-out model of cultural change. By sharing common messages, signals and symbols, the celebrations act as expressions of a shared cultural movement and solidarity.
Katherine McFarland Bruce
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9781479803613
- eISBN:
- 9781479817788
- Item type:
- book
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9781479803613.001.0001
- Subject:
- Sociology, Social Movements and Social Change
Pride Parades tells the story of Pride in two parts. In Part I, the author explores how gays and lesbians established the event in the early 1970s as a parade to affirm gay identities. Situating this ...
More
Pride Parades tells the story of Pride in two parts. In Part I, the author explores how gays and lesbians established the event in the early 1970s as a parade to affirm gay identities. Situating this story at its beginning in mid-1970, the book outlines the scene where approximately 5,000 gays and lesbians (and surely a handful of straight allies) marched through the streets of Manhattan, West Hollywood, and downtown Chicago in the first ever Pride events. The events were a curious mix of protest march and parade - more festive than a typical angry march but with more contention than a typical parade – and were the largest ever public gatherings of out gays and lesbians in history; moreover, these marches were so successful that immediately afterward participants started planning for the following year, thus heralding the beginning of the colorful tradition of Pride. In Part II, the text leaps to 2010 and examines contemporary Pride parades. Pride today communicates messages about queer sexuality and gender that run counter to the heteronormative code of meaning that privileges heterosexuality as natural and moral.Less
Pride Parades tells the story of Pride in two parts. In Part I, the author explores how gays and lesbians established the event in the early 1970s as a parade to affirm gay identities. Situating this story at its beginning in mid-1970, the book outlines the scene where approximately 5,000 gays and lesbians (and surely a handful of straight allies) marched through the streets of Manhattan, West Hollywood, and downtown Chicago in the first ever Pride events. The events were a curious mix of protest march and parade - more festive than a typical angry march but with more contention than a typical parade – and were the largest ever public gatherings of out gays and lesbians in history; moreover, these marches were so successful that immediately afterward participants started planning for the following year, thus heralding the beginning of the colorful tradition of Pride. In Part II, the text leaps to 2010 and examines contemporary Pride parades. Pride today communicates messages about queer sexuality and gender that run counter to the heteronormative code of meaning that privileges heterosexuality as natural and moral.