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The End of the Rozelle Era

Michael Oriard

in Brand NFL: Making and Selling America's Favorite Sport

Published in print:
2010
Published Online:
July 2014
ISBN:
9780807871560
eISBN:
9781469604992
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807899656_oriard.6
Subject:
History, American History: 20th Century

The chapter examines various damages caused to the NFL and the resignation of Pete Rozelle in 1989. It discusses Bill Walsh's West Coast Offense which revolutionized defensive play. The media played ... More


The Creation of the Modern NFL in the 1960s

Michael Oriard

in Brand NFL: Making and Selling America's Favorite Sport

Published in print:
2010
Published Online:
July 2014
ISBN:
9780807871560
eISBN:
9781469604992
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807899656_oriard.4
Subject:
History, American History: 20th Century

The chapter looks at the emergence of the modern National Football League (NFL) in the 1960s. It explores the growing popularity of the players and discusses how football became the nation's favorite ... More


Creating and Sustaining America’s Game

Travis Vogan

in Keepers of the Flame: NFL Films and the Rise of Sports Media

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038389
eISBN:
9780252096273
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038389.003.0002
Subject:
Film, Television and Radio, Television

This chapter charts the National Football League's (NFL) meteoric rise, thanks to NFL Films' unwavering designation of pro football as a unique and unifying reflection of America. Fueled by a ... More


The NFL’s Big Television Score 1961

David George Surdam

in The Big Leagues Go to Washington: Congress and Sports Antitrust, 1951-1989

Published in print:
2015
Published Online:
April 2017
ISBN:
9780252039140
eISBN:
9780252097126
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252039140.003.0012
Subject:
Sociology, Sport and Leisure

This chapter focuses on the National Football League's (NFL) bid for an antitrust exemption regarding its national television contract. The National Basketball Association (NBA) and the American ... More


Can’t We All Get Along? 1966

David George Surdam

in The Big Leagues Go to Washington: Congress and Sports Antitrust, 1951-1989

Published in print:
2015
Published Online:
April 2017
ISBN:
9780252039140
eISBN:
9780252097126
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252039140.003.0015
Subject:
Sociology, Sport and Leisure

This chapter examines the antitrust implications of the proposed merger between the National Football League (NFL) and its rival American Football League (AFL). NFL owners had successfully resisted ... More


Introduction

Michael Oriard

in Brand NFL: Making and Selling America's Favorite Sport

Published in print:
2010
Published Online:
July 2014
ISBN:
9780807871560
eISBN:
9781469604992
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807899656_oriard.3
Subject:
History, American History: 20th Century

The Introduction provides an overview on changes in the image of professional football over the years. It provides a detailed discussion on the origin of the National Football League (NFL). It ... More


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