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The Art of Asking Why: The “Vienna School” of Market Research and Transfers in Consumer Psychology

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0004
Subject:
History, American History: 20th Century

The professionalization of marketing research and efforts in “consumer engineering” drew on new insights in fields from social psychology to communication studies, which thrived at mid-century ... More


Radio's Students: Media Studies and the Possibility of Mass Communication

in Radio's America: The Great Depression and the Rise of Modern Mass Culture

Published in print:
2007
Published Online:
March 2013
ISBN:
9780226471914
eISBN:
9780226471938
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226471938.003.0006
Subject:
History, American History: 20th Century

This chapter investigates the possibility that radio allowed at least a few speakers access to the public arena. Paul Lazarsfeld's own focus on radio evolved through the late 1930s. Researchers ... More


Class, Cosmopolitanism, and Division

David Goodman

in Radio's Civic Ambition: American Broadcasting and Democracy in the 1930s

Published in print:
2011
Published Online:
May 2011
ISBN:
9780195394085
eISBN:
9780199894383
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195394085.003.0005
Subject:
Music, History, Western, Popular

Radio was a nationalizing and cosmopolitan force that brought Americans together in unprecedented national and international simultaneity. But it was also for those very reasons the site of a ... More


From Mass Persuasion to Engineered Consent: The Impact of “European” Psychology on the Cognitive Turn in Marketing Thought

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0005
Subject:
History, American History: 20th Century

Over the course of the 1930s and 40s, consumers came to be seen as a diverse and socially contextualized group, which was not as easily swayed by mass media messages. Consumer behavior and attitudes ... More


Democracy, Intermediation, and Voting on Four Continents

Richard Gunther, Jose Ramon Montero, and Hans-Jürgen Puhle (eds)

Published in print:
2007
Published Online:
October 2011
ISBN:
9780199202836
eISBN:
9780191695452
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199202836.001.0001
Subject:
Political Science, Comparative Politics

This book presents the results of systematic comparative analyses of electoral behaviour and support for democracy in thirteen countries on four continents. It is based on national election surveys ... More


Re-Reading Personal Influence in an Age of Social Media

Tom O’Regan

in Truth in Visual Media: Aesthetics, Ethics and Politics

Published in print:
2021
Published Online:
May 2022
ISBN:
9781474474467
eISBN:
9781399509107
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474474467.003.0010
Subject:
Film, Television and Radio, Film

This article explores the many parallels – but also discontinuities – between the interpersonal communication medium and research enterprise pursued by Elihu Katz and Paul Lazarsfeld in Personal ... More


Conclusion: The Past and Future of Political Sociology

Stefan Svallfors

in The Political Sociology of the Welfare State: Institutions, Social Cleavages, and Orientations

Published in print:
2007
Published Online:
June 2013
ISBN:
9780804754354
eISBN:
9780804768153
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804754354.003.0008
Subject:
Sociology, Social Stratification, Inequality, and Mobility

This concluding chapter analyzes the results presented in the book in relation to the development of political sociology. It argues that the papers together represent a “fourth generation” of ... More


Media and Opinion Formation: Toward a New Theory of Deliberative Politics

Ronald N. Jacobs

in The Space of Opinion: Media Intellectuals and the Public Sphere

Published in print:
2011
Published Online:
May 2012
ISBN:
9780199797929
eISBN:
9780199944170
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199797929.003.0003
Subject:
Sociology, Culture

Chapter 3 develops a cultural sociological model of the space of opinion and its role in democratic deliberation. It analyzes three waves of media theory which have shaped thinking about news and ... More


“Injustices and Inhumanities”

Gareth Dale

in Karl Polanyi: A Life on the Left

Published in print:
2016
Published Online:
January 2017
ISBN:
9780231176088
eISBN:
9780231541480
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231176088.003.0007
Subject:
History, History of Ideas

In which Polanyi finds himself torn between different continents and rival universities, before settling upon Columbia University where he establishes a research seminar and devotes himself to the ... More


Lyrical Sociology1

Andrew Abbott

in Processual Sociology

Published in print:
2016
Published Online:
September 2016
ISBN:
9780226336596
eISBN:
9780226336763
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226336763.003.0004
Subject:
Sociology, Social Theory

Although ecology captures the causal structure of the present, it does not capture the feel of temporality itself. Lyric is the sense of temporal passage in the present. Beginning with an analysis of ... More


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