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Lessons Learned and Future Social Marketing Research

W. Douglas Evans

in Social Marketing Research for Global Public Health: Methods and Technologies

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.003.0010
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing research is growing along with theory and practice in the field. This book identifies best practices and innovations in social marketing research. New methods and technologies can ... More


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