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The Emergence of a New Expert

Neil Pollock and Neil Williams

in How Industry Analysts Shape the Digital Future

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.003.0003
Subject:
Business and Management, Information Technology, Strategy

The chapter explores how, in the late 1970s, Gideon Gartner reinvented industry market research around a novel concept of advisory services provided on a subscription basis to large numbers of ... More


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