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‘They used Americana, all painted and polished, to make the enormous impression they did’: selling the Reagan revolution through the 1984 Olympic Games1

Umberto Tulli

in Sport and diplomacy: Games within games

Published in print:
2018
Published Online:
January 2019
ISBN:
9781526131058
eISBN:
9781526138873
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9781526131058.003.0013
Subject:
Sociology, Sport and Leisure

The chapter aims at investigating the role of the Reagan administration in organizing the Games. Contrary to previous understanding, which tend to dismiss federal government involvment in the ... More


Urban, State, and National Capital: Buying, Paying for, and Selling the Games

Kay Schiller and Christopher Young

in The 1972 Munich Olympics and the Making of Modern Germany

Published in print:
2010
Published Online:
March 2012
ISBN:
9780520262133
eISBN:
9780520947580
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520262133.003.0002
Subject:
History, European Modern History

This chapter begins by discussing how Munich was chosen as the host of the 1972 Olympic Games. It then explores the reasons why Germany would suggest itself as the host of the Olympics. Next, it ... More


Media Change at the Olympic Games

Andy Miah

in Sport 2.0: Transforming Sports for a Digital World

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035477
eISBN:
9780262343114
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035477.003.0007
Subject:
Sociology, Sport and Leisure

This chapter examines the history of media change at the Olympic Games. It shows how how the expansion of the mega-event media industries has led to greater exclusivism over reporting privileges. In ... More


The New Olympic Media

Andy Miah

in Sport 2.0: Transforming Sports for a Digital World

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035477
eISBN:
9780262343114
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035477.003.0008
Subject:
Sociology, Sport and Leisure

This chapter focuses on the emergence of new journalist communities at the Olympic Games, which articulate how its media community has grown. It argues that the expansion of the Olympic “fringe” ... More


Social Media and the Olympics

Andy Miah

in Sport 2.0: Transforming Sports for a Digital World

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035477
eISBN:
9780262343114
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035477.003.0009
Subject:
Sociology, Sport and Leisure

This chapter focuses on how the rise of social media has transformed media events. First, it considers the characteristics of the Web 2.0 era before considerin how the Olympic industry has organized ... More


‘Chinese rings’: the United States, the two Chinas and the 1960 Squaw Valley Winter Olympics

Rachel Vaughan (ed.)

in Sport and diplomacy: Games within games

Published in print:
2018
Published Online:
January 2019
ISBN:
9781526131058
eISBN:
9781526138873
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9781526131058.003.0011
Subject:
Sociology, Sport and Leisure

This chapter examines the inter-relationship of sport and diplomacy with specific reference to the 1960 Winter Olympic Games (held in Squaw Valley, California). More specifically, it evaluates State ... More


Operation Rome

Toby C. Rider

in Cold War Games: Propaganda, the Olympics, and U.S. Foreign Policy

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040238
eISBN:
9780252098451
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040238.003.0009
Subject:
Sociology, Sport and Leisure

This chapter examines the U.S. propaganda actions in Operation Rome. In the years following the Melbourne Olympics, the United States would cope with technological and cultural defeat at the hands of ... More


Decentring US sports diplomacy: the 1980 Moscow boycott through contemporary Asian–African perspectives*

Joseph Eaton (ed.)

in Sport and diplomacy: Games within games

Published in print:
2018
Published Online:
January 2019
ISBN:
9781526131058
eISBN:
9781526138873
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9781526131058.003.0012
Subject:
Sociology, Sport and Leisure

The chapter reevaluates the 1980 boycott of the Moscow summer games, challenging the conventional wisdom that that boycott was a failure. Historians of sport and diplomacy have usually studied the ... More


Speaking to the Spirit of the Games: Atlanta’s Rise to Olympic City

Maurice J. Hobson

in The Legend of the Black Mecca: Politics and Class in the Making of Modern Atlanta

Published in print:
2017
Published Online:
May 2018
ISBN:
9781469635354
eISBN:
9781469635378
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469635354.003.0006
Subject:
History, African-American History

Chapter Five focuses on the calculated and concerted steps taken by Atlanta’s white business elite and black city government to bid for the Centennial Olympic Games. A diverse cohort of private ... More


The Effect of Social Media on the 2012 London Olympics

Andy Miah

in Sport 2.0: Transforming Sports for a Digital World

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035477
eISBN:
9780262343114
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035477.003.0010
Subject:
Sociology, Sport and Leisure

This chapter provides a detailed analysis of the social media activity surrounding the London 2012 Olympic & Paralympic Games, widely discussed as the first social-media Olympics. It examines how ... More


Selling Out the Amateur Ideal

Matthew P. Llewellyn and John Gleaves

in The Rise and Fall of Olympic Amateurism

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040351
eISBN:
9780252098772
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040351.003.0008
Subject:
Sociology, Sport and Leisure

This chapter discusses the continued decline of amateurism during the late 1960s and 1970s. Soaked in the countercultural spirit of the era, movements around the world challenged social norms and ... More


Berlin 1936 as Global Broadcast Spectacle and Personal Experience

Michael J. Socolow

in Six Minutes in Berlin: Broadcast Spectacle and Rowing Gold at the Nazi Olympics

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040702
eISBN:
9780252099144
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040702.003.0005
Subject:
Film, Television and Radio, Radio

This chapter recounts the arrival of the U.S. athletes in Berlin. The emotional intensity of Berlin's Olympic welcome stunned visitors. “Men who had been with former Olympic teams said that this was ... More


The Rise of the Shamateur

Matthew P. Llewellyn and John Gleaves

in The Rise and Fall of Olympic Amateurism

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040351
eISBN:
9780252098772
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040351.003.0004
Subject:
Sociology, Sport and Leisure

This chapter details the rise of the “shamateur” during the postwar years. The steady postwar globalization and growth of the Olympic Movement necessitated that the International Olympic Committee ... More


“Ambassadors in Tracksuits”

Matthew P. Llewellyn and John Gleaves

in The Rise and Fall of Olympic Amateurism

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040351
eISBN:
9780252098772
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040351.003.0005
Subject:
Sociology, Sport and Leisure

This chapter details the expanding globalization and commercialization of the Olympics in the 1930s. Emerging from the economic ruins of the Great Depression, authoritarian and totalitarian regimes ... More


The Amateur Apostle and the Cold War Games

Matthew P. Llewellyn and John Gleaves

in The Rise and Fall of Olympic Amateurism

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040351
eISBN:
9780252098772
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040351.003.0006
Subject:
Sociology, Sport and Leisure

This chapter focuses on International Olympic Committee (IOC) president Avery Brundage, who defended amateurism seemingly with religious conviction throughout his bureaucratic career. His deeply ... More


The United States, the Soviet Union, and the Olympic Games

Toby C. Rider

in Cold War Games: Propaganda, the Olympics, and U.S. Foreign Policy

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040238
eISBN:
9780252098451
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040238.003.0003
Subject:
Sociology, Sport and Leisure

This chapter considers the politics of the Olympic Games. The international sporting system, within which the Olympics reside, had emerged in the nineteenth and twentieth centuries as a force of ... More


Live from Hitler’s Reich: Transmitting the Games and the Listener’s Experience

Michael J. Socolow

in Six Minutes in Berlin: Broadcast Spectacle and Rowing Gold at the Nazi Olympics

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040702
eISBN:
9780252099144
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040702.003.0006
Subject:
Film, Television and Radio, Radio

This chapter details the radio broadcasting of the Berlin Olympic Games. The opening ceremony broadcasts primed global audiences for two weeks of Olympic experience. For U.S. network radio ... More


A Universal Dilemma

Matthew P. Llewellyn and John Gleaves

in The Rise and Fall of Olympic Amateurism

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040351
eISBN:
9780252098772
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040351.003.0003
Subject:
Sociology, Sport and Leisure

This chapter discusses how amateurism freely evolved into an organic and malleable construct as it spread and diffused around the globe. From its institutional seedbed in Britain, amateurism would ... More


The Global Games and the Intransigent Dictator

Matthew P. Llewellyn and John Gleaves

in The Rise and Fall of Olympic Amateurism

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040351
eISBN:
9780252098772
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040351.003.0007
Subject:
Sociology, Sport and Leisure

This chapter discusses the decline amateurism during the Cold War era. The Cold War realpolitik, rising global commerce, interorganizational friction, and the advent of television converged to ... More


“Let’s Go to Berlin”: The Olympic Trials, the Boycott Movement, and Broadcast Preparations

Michael J. Socolow

in Six Minutes in Berlin: Broadcast Spectacle and Rowing Gold at the Nazi Olympics

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040702
eISBN:
9780252099144
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040702.003.0004
Subject:
Film, Television and Radio, Radio

This chapter details the Olympic trials, the boycott movement, and the broadcast preparations for the Berlin Olympic Games. A few minutes after the triumph of the Husky Clipper in the Olympic trials, ... More


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