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The Franchise Era: Managing Media in the Digital Economy

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber (eds)

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
book
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.001.0001
Subject:
Film, Television and Radio, Film

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. Over a series of essays by a range of international scholars, this edited collection argues ... More


Introduction: The Franchise Era

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0001
Subject:
Film, Television and Radio, Film

The introduction chapter provides an overview of the key elements of media franchises in the context of ongoing digital technology developments. In particular, the chapter explains the history of ... More


The (Im)Perfect Organism: Dissecting the Alien Media Franchise

James Fleury and Stephen Mamber

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0002
Subject:
Film, Television and Radio, Film

This essay works toward a definition of the media franchise and uses the Alien franchise (1979-Present) to consider how digital technologies have influenced a shift in franchise management from ... More


How to Animate Your Franchise: Dreamworks Animation and the Franchising of How to Train Your Dragon

Rayna Denison

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0008
Subject:
Film, Television and Radio, Film

Rayna Denison analyzes how and in what ways the How To Train Your Dragon franchise (2010-Present) has been developed in relation to the success or struggles of DreamWorks Animation. She argues that ... More


Transmedia-To-Go: Licensed Mobile Gaming in Japan

Bryan Hikari Hartzheim

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0011
Subject:
Film, Television and Radio, Film

Bryan Hikari Hartzheim examines how a growing number of top-grossing and popular mobile game titles are extensions of larger media franchises that also stem from other media properties. He posits the ... More


Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins

Daniel Herbert

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0003
Subject:
Film, Television and Radio, Film

Daniel Herbert presents a historical examination of New Line Cinema’s Critters (1986-Present) franchise. The essay looks at the role that home video early on played in the development of media ... More


The Happiest Plays On Earth: Theme Park Franchising in Disneyland Video Games

Heather Lea Birdsall

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0004
Subject:
Film, Television and Radio, Film

Heather Lea Birdsall explores the Disney theme parks as a branded franchise space through a number of its video game appearances, including Kinect Disneyland Adventures (Microsoft Studios, 2011) and ... More


TV Brand-Casting, Svod, and Ott at Comcast and Disney

Jennifer Gillan

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0009
Subject:
Film, Television and Radio, Film

Jennifer Gillan’s chapter looks at how television sitcoms have become another promotional arm by which parent companies prop up their franchises. She considers how sitcoms can play a part in what she ... More


Hollywood’s VR Vision: New Frontier or Virtually the Same Thing?1

James Fleury

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0013
Subject:
Film, Television and Radio, Film

James Fleury examines virtual reality in relation to Hollywood promotional strategies. As his essay explains, the virtual format may be struggling to gain mainstream adoption, but media companies ... More


Locating Esports Spectatorship—Studio Audience(ing) and Sites of Speculation

Alexander Champlin

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0012
Subject:
Film, Television and Radio, Film

Alexander Champlin focuses on esports, one of the fastest-growing entertainment markets today. His essay specifically analyzes the relationship between esports franchises (i.e., teams), branded ... More


Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost In The Shell Franchise

Brian Ruh

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0007
Subject:
Film, Television and Radio, Film

Brian Ruh’s essay analyzes the representational politics in the Japanese-originated Ghost in the Shell franchise (1989-Present). Media franchises continue to struggle with representation, both in ... More


“Now They’re Playing with Power!”: Nintendo’s Classics and Franchise Legacy Management

Matthew Thomas Payne

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0005
Subject:
Film, Television and Radio, Film

Matthew Thomas Payne’s chapter considers the role of franchise management through video games. He uses the case study of Nintendo’s NES and SNES micro-consoles. His essay posits that franchises can ... More


From Cineludic form to Mise-En-Game: The Ludification of Cinematic Storyworlds in the Star Wars Video Games

Andreas Rauscher

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0006
Subject:
Film, Television and Radio, Film

Andreas Rauscher analyzes the complex convergence of film, video games, and other media within the Star Wars franchise. He argues that stylistic influence within the franchise extends in multiple ... More


Network Streaming: TV Broadcasters in the Digital Space

Monica Sandler

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0010
Subject:
Film, Television and Radio, Film

Monica Sandler focuses on subscription video on demand services, using the case study of Comcast NBCUniversal’s failed SeeSo platform. Her essay examines how television networks themselves can ... More


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