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Baking Powder Today: Post–World War II to the Twenty-First Century

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0012
Subject:
Sociology, Culture

Baking powder was a revolution and a paradigm shift with Clabber Girl as the uncontested leader and Calumet in second place. Multinational companies like McDonald’s, Kentucky Fried Chicken, Denny’s, ... More


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