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. Close Reading: Marshall McLuhan, from Modernism to Media Studies

Jessica Pressman

in Digital Modernism: Making It New in New Media

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199937080
eISBN:
9780199352623
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199937080.003.0002
Subject:
Literature, 20th-century and Contemporary Literature

This chapter introduces the father of media studies, Marshall McLuhan, as a modernist New Critic and argues for the understanding of how close reading serves his foundational writing. McLuhan studied ... More


“Shocks in China”: History, Telegraphy, and the Crisis of Spirit

Christopher Bush

in Ideographic Modernism: China, Writing, Media

Published in print:
2010
Published Online:
February 2010
ISBN:
9780195393828
eISBN:
9780199866601
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195393828.003.0004
Subject:
Literature, World Literature

This chapter examines the relationship between “China” and the emergence of globalized telecommunications. Starting from Paul Valéry’s response to the Sino-Japanese War of 1894–95, I analyze his ... More


Engaging Media and Messages in the Religion Classroom

Hans Wiersma

in Teaching Civic Engagement

Published in print:
2016
Published Online:
January 2016
ISBN:
9780190250508
eISBN:
9780190250522
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190250508.003.0006
Subject:
Religion, Religion and Society

This chapter begins with an investigation of Marshall McLuhan’s famous claim, “the medium is the message,” and the implications of this claim for modern-day teachers and learners. Key to ... More


Imagining the New Media Encounter

Alan Liu

in Friending the Past: The Sense of History in the Digital Age

Published in print:
2018
Published Online:
May 2019
ISBN:
9780226451817
eISBN:
9780226452005
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226452005.003.0003
Subject:
Literature, Film, Media, and Cultural Studies

This chapter studies "narratives of new media encounter" (accounts of how individuals and societies react to the introduction of writing, radio, television, the internet, Web 2.0, and so on) to ... More


The Medium Becomes the Message

Boris Groys

in Under Suspicion: A Phenomenology of Media

Published in print:
2012
Published Online:
November 2015
ISBN:
9780231146180
eISBN:
9780231518499
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231146180.003.0007
Subject:
Philosophy, Metaphysics/Epistemology

This chapter examines how the medium becomes the message. It begins by revisiting Marshall McLuhan's statement that the medium “is” the message and its implications for media theory. According to ... More


The Countercultural “Indian”: Visualizing Retribalization at the Human Be-in

Mark Watson

in West of Center: Art and the Counterculture Experiment in America, 1965-1977

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816677252
eISBN:
9781452947440
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816677252.003.0012
Subject:
Art, Art History

This chapter discusses how the 1960s counterculture appropriated fragments of Native American cultural tradition, through citations of “Indian-ness,” to fashion what they called a “community of the ... More


. The Revelation will be Televised: Media, Celebrity, and Authority in Left Behind

Jennie Chapman

in Plotting Apocalypse: Reading, Agency, and Identity in the Left Behind Series

Published in print:
2013
Published Online:
May 2014
ISBN:
9781617039034
eISBN:
9781621039891
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617039034.003.0007
Subject:
Literature, American, 20th Century Literature

This chapter examines changing evangelical attitudes towards media, technology, and celebrity through an analysis of their depiction in Left Behind. In the modern period, American evangelicals have ... More


Engaging System

Clifford Siskin

in System: The Shaping of Modern Knowledge

Published in print:
2016
Published Online:
May 2017
ISBN:
9780262035316
eISBN:
9780262336345
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035316.003.0002
Subject:
History, History of Science, Technology, and Medicine

This chapter explains how we can best “see” system using new tools, just as Galileo saw system using his improved spyglass. It starts with a graph of the astonishingly linear rise of the percentage ... More


Liturgy, Sacraments, and Virtual Presence

Antonio Spadaro

in Cybertheology: Thinking Christianity in the Era of the Internet

Published in print:
2014
Published Online:
January 2015
ISBN:
9780823256990
eISBN:
9780823261451
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823256990.003.0005
Subject:
Religion, Religion and Society

Are the internet and the digital world changing the way we understand the liturgy and the ways in which we live it? Can there be liturgy on the web? Using the McLuhans’ work on the use of electronic ... More


Introduction

Paula McDowell

in The Invention of the Oral: Print Commerce and Fugitive Voices in Eighteenth-Century Britain

Published in print:
2017
Published Online:
January 2018
ISBN:
9780226456966
eISBN:
9780226457017
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226457017.003.0001
Subject:
Literature, 18th-century Literature

In 1695, the lapse of the Licensing Act ended pre-publication censorship and restrictions on the number of presses. Fugitive Voices traces how contemporaries understood historic developments ... More


The Mystical and Connective Body

Antonio Spadaro

in Cybertheology: Thinking Christianity in the Era of the Internet

Published in print:
2014
Published Online:
January 2015
ISBN:
9780823256990
eISBN:
9780823261451
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823256990.003.0003
Subject:
Religion, Religion and Society

In McLuhan’s terms, the Internet is a ‘hot’ place, where people vent their emotions, sometimes unwisely. Spadaro utilizes a variety of scholars’ works and Catholic Church documents to warn against ... More


Introduction

Arthur Asseraf

in Electric News in Colonial Algeria

Published in print:
2019
Published Online:
September 2019
ISBN:
9780198844044
eISBN:
9780191879999
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198844044.003.0007
Subject:
History, World Modern History, Cultural History

This introductory chapter defines ‘news’ and presents the context of colonial Algeria. Using the example of news of the Tunisian invasion of 1881 in Algiers, it shows how news circulated through a ... More


Contemporary Art: Art Contemporary with Itself

Steve Redhead

in The Jean Baudrillard Reader

Published in print:
2008
Published Online:
September 2012
ISBN:
9780748627882
eISBN:
9780748671182
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9780748627882.003.0016
Subject:
Society and Culture, Media Studies

This is an extract from Baudrillard’s The Intelligence of Evil or The Lucidity Pact, with an editorial overview


When Did “Orality” Become a “Culture”?

Paula McDowell

in The Invention of the Oral: Print Commerce and Fugitive Voices in Eighteenth-Century Britain

Published in print:
2017
Published Online:
January 2018
ISBN:
9780226456966
eISBN:
9780226457017
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226457017.003.0010
Subject:
Literature, 18th-century Literature

In eighteenth-century Britain, “culture” referred to the care of crops or animals. No author used the term "oral culture," for the anthropological idea of a culture as a way of life did not exist. In ... More


Media of Reason: A Theory of Rationality

Matthias Vogel

Published in print:
2012
Published Online:
November 2015
ISBN:
9780231150583
eISBN:
9780231527750
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231150583.001.0001
Subject:
Philosophy, General

This book challenges the belief, dominant in contemporary philosophy, that reason is determined solely by our discursive, linguistic abilities as communicative beings. In this view, the medium of ... More


Getting Serious: The Antimimetic Emblems of Annie Hall

Peter J. Bailey

in The Reluctant Film Art of Woody Allen

Published in print:
2016
Published Online:
September 2016
ISBN:
9780813167190
eISBN:
9780813167862
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813167190.003.0003
Subject:
Film, Television and Radio, Film

Although Annie Hall was celebrated as Allen’s most personal and representational film to date, and one which constituted a significant change in his scriptwriting/filmmaking, this chapter emphasizes ... More


Celebrity Trumps Science

Michael B. Bracken

in Risk, Chance, and Causation: Investigating the Origins and Treatment of Disease

Published in print:
2013
Published Online:
October 2013
ISBN:
9780300188844
eISBN:
9780300189551
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300188844.003.0012
Subject:
History, Environmental History

This chapter shows how easily people believe that, if disease appears to cluster around an environmental source, it must be caused by it—especially if a celebrity says that it is so. It elaborates on ... More


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