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New Brand and Product Line Development at Mars

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0011
Subject:
Business and Management, Knowledge Management

This chapter describes how one such firm—Mars, Incorporated—has become a leader in innovating new product concepts. In fact, the chapter sees how teams inside the company synthesized many of the ... More


Industrial Procurement Auctions

Martin Bichler, Andrew Davenport, Gail Hohner, and Jayant Kalagnanam

in Combinatorial Auctions

Published in print:
2005
Published Online:
August 2013
ISBN:
9780262033428
eISBN:
9780262302920
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262033428.003.0024
Subject:
Society and Culture, Technology and Society

This chapter discusses the current practices being applied while using the combinatorial auctions (CAs) format for industrial procurement. It begins with a discussion of industrial procurement ... More


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