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The Genealogy of Design

Barry M. Katz

in Make It New: The History of Silicon Valley Design

Published in print:
2015
Published Online:
May 2016
ISBN:
9780262029636
eISBN:
9780262330923
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262029636.003.0004
Subject:
Business and Management, Business History

During the 1980s and ’90s consultancies including IDEO, frogdesign, and Lunar Design grew rapidly and had begun to turn the San Francisco Bay Area from a negligible presence in the design world into ... More


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