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Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Jan L. Logemann

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.001.0001
Subject:
History, American History: 20th Century

Engineered to Sell traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. It argues ... More


Introduction: learning femininity in colonial India, 1820–1932

Tim Allender

in Learning Femininity In Colonial India, 1820-1932

Published in print:
2016
Published Online:
May 2016
ISBN:
9780719085796
eISBN:
9781526104298
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719085796.003.0011
Subject:
History, Imperialism and Colonialism

The introduction sets the scene by establishing how women in the colonial sphere in India viewed themselves and other women. The theoretical framework of the book is explained, especially network ... More


From Mass Persuasion to Engineered Consent: The Impact of “European” Psychology on the Cognitive Turn in Marketing Thought

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0005
Subject:
History, American History: 20th Century

Over the course of the 1930s and 40s, consumers came to be seen as a diverse and socially contextualized group, which was not as easily swayed by mass media messages. Consumer behavior and attitudes ... More


Consistency and change: internationally educated social workers compare interpretations and approaches in Canada and their countries of origin

Annie Pullen Sansfaçon, Marion Brown, and Stephanie Éthier

in Transnational Social Work: Opportunities and Challenges of a Global Profession

Published in print:
2018
Published Online:
September 2018
ISBN:
9781447333364
eISBN:
9781447333401
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447333364.003.0011
Subject:
Social Work, Communities and Organizations

Every year, a number of social workers who have studied and obtained their qualifications abroad immigrate to Canada. They do so to start a new life and pursue their careers in one of the Canadian ... More


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