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Hidden Persuaders? Market Researchers as “Knowledge Entrepreneurs” between Business and the Social Sciences

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0006
Subject:
History, American History: 20th Century

This chapter surveys the practice of American market research from the 1940s to the 1960s, focusing especially on the postwar ascendancy of market researchers as independent “knowledge entrepreneurs” ... More


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