Alan Schroeder
- Published in print:
- 2016
- Published Online:
- January 2017
- ISBN:
- 9780231170574
- eISBN:
- 9780231541503
- Item type:
- book
- Publisher:
- Columbia University Press
- DOI:
- 10.7312/columbia/9780231170574.001.0001
- Subject:
- Political Science, American Politics
Alan Schroeder’s big-picture history recounts the phenomenon of American televised presidential debates and its evolution over the past half century. From pundits to political operatives, from debate ...
More
Alan Schroeder’s big-picture history recounts the phenomenon of American televised presidential debates and its evolution over the past half century. From pundits to political operatives, from debate moderators to the viewing public, Presidential Debates reveals how the various stakeholders make and experience this powerful event. For this third edition, Schroeder analyzes the presidential debates of 2008 and 2012 and the crucial role that social media and contemporary news outlets had in shaping their design and reception. He also expands his coverage of previous campaigns, including the landmark meetings in 1960 between John F. Kennedy and Richard Nixon. Schroeder details an insider’s view of the key phases of the debate: anticipation, in which the campaigns negotiate rules, formulate strategy, and steer press coverage; execution, in which the candidates, moderators, panelists, and television professionals create and project the event; and reaction, in which the commentators, spin doctors, and viewers evaluate the performance and move story lines in new directions. New chapters focus on real-time debate responses and the extent to which postdebate news coverage influences voters’ decision making and candidates’ behavior.Less
Alan Schroeder’s big-picture history recounts the phenomenon of American televised presidential debates and its evolution over the past half century. From pundits to political operatives, from debate moderators to the viewing public, Presidential Debates reveals how the various stakeholders make and experience this powerful event. For this third edition, Schroeder analyzes the presidential debates of 2008 and 2012 and the crucial role that social media and contemporary news outlets had in shaping their design and reception. He also expands his coverage of previous campaigns, including the landmark meetings in 1960 between John F. Kennedy and Richard Nixon. Schroeder details an insider’s view of the key phases of the debate: anticipation, in which the campaigns negotiate rules, formulate strategy, and steer press coverage; execution, in which the candidates, moderators, panelists, and television professionals create and project the event; and reaction, in which the commentators, spin doctors, and viewers evaluate the performance and move story lines in new directions. New chapters focus on real-time debate responses and the extent to which postdebate news coverage influences voters’ decision making and candidates’ behavior.
Ben Epstein
- Published in print:
- 2018
- Published Online:
- April 2018
- ISBN:
- 9780190698980
- eISBN:
- 9780190699017
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/oso/9780190698980.003.0005
- Subject:
- Political Science, American Politics, Democratization
The behavioral choices made by various types of political organizations differ based on the communication goals and constraints placed upon various types of actors. This chapter offers case studies ...
More
The behavioral choices made by various types of political organizations differ based on the communication goals and constraints placed upon various types of actors. This chapter offers case studies exploring these variations over time, examining the development of campaign communication strategies over time as well as the pace and pattern of communication innovation and imitation. The chapter starts by connecting the major innovations in campaign communication tactics from 1796 through the 1990s, spanning the Elite, Mass, and Broadcast political communication orders (PCOs). Next, it provides a more detailed examination of the history of online campaign innovations, with particular emphasis on the build-up to and aftermath of the 2008 Obama campaign. This chapter concludes by evaluating the extent to which the successful Obama model was replicated and how campaign communication has stabilized in the years since, including the unconventional 2016 election.Less
The behavioral choices made by various types of political organizations differ based on the communication goals and constraints placed upon various types of actors. This chapter offers case studies exploring these variations over time, examining the development of campaign communication strategies over time as well as the pace and pattern of communication innovation and imitation. The chapter starts by connecting the major innovations in campaign communication tactics from 1796 through the 1990s, spanning the Elite, Mass, and Broadcast political communication orders (PCOs). Next, it provides a more detailed examination of the history of online campaign innovations, with particular emphasis on the build-up to and aftermath of the 2008 Obama campaign. This chapter concludes by evaluating the extent to which the successful Obama model was replicated and how campaign communication has stabilized in the years since, including the unconventional 2016 election.
