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The Price War: The Fight for the National Market, 1930–1950

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0011
Subject:
Sociology, Culture

The Depression caused a cutthroat price war that turned the baking powder industry on its head. Royal lost and never recovered, while Clabber Girl, through aggressive marketing under its new leader, ... More


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