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More than Cricket and Football: International Sport and the Challenge of Celebrity

Joel Nathan Rosen and Maureen M. Smith (eds)

Published in print:
2016
Published Online:
January 2019
ISBN:
9781496809889
eISBN:
9781496809926
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781496809889.001.0001
Subject:
Sociology, Sport and Leisure

This collection takes a critical look at athletic celebrity on the part of athletes who enjoy worldwide reputations without necessarily breaking into the more narrowly defined North American sporting ... More


My Last Great Pitch for the NCAA

Jim Host and Eric A. Moyen

in Changing the Game: My Career in Collegiate Sports Marketing

Published in print:
2020
Published Online:
September 2020
ISBN:
9780813179551
eISBN:
9780813179582
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813179551.003.0012
Subject:
History, Cultural History

After successfully implementing the concept with individual universities, Host approached NCAA president Ced Dempsey about a “bundled rights” package for all NCAA media rights and marketing. Host met ... More


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