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E-Race-ing Color: Gender and Transnational Visual Economies of Beauty in India

Radhika Parameswaran

in Circuits of Visibility: Gender and Transnational Media Cultures

Published in print:
2011
Published Online:
March 2016
ISBN:
9780814737309
eISBN:
9780814744680
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814737309.003.0004
Subject:
Society and Culture, Media Studies

This chapter provides a critical treatment of whiteness against a transnational web of visual technologies as they permeate the fabric of everyday life in India. The tide in the semiotics of skin ... More


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