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The Rise of Baking Powder Business: The Midwest, 1880s–1890s

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0007
Subject:
Sociology, Culture

In Chicago and Terre Haute, Indiana, two new companies entered the baking powder war. Both used a new formula based on sodium aluminum sulfate, which Royal conflated with alum. Calumet was headed by ... More


The Federal Trade Commission Wars: The Final Federal Battle, 1920–1929

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0010
Subject:
Sociology, Culture

Baking powder companies repeatedly attempted to use federal agencies to limit competition. Calumet’s complaint against Royal to the FTC was inconclusive because both sides presented compelling ... More


The Price War: The Fight for the National Market, 1930–1950

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0011
Subject:
Sociology, Culture

The Depression caused a cutthroat price war that turned the baking powder industry on its head. Royal lost and never recovered, while Clabber Girl, through aggressive marketing under its new leader, ... More


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