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Innovation, Infrastructure, and Organization in New Media Campaigning

Daniel Kreiss

in Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama

Published in print:
2012
Published Online:
September 2012
ISBN:
9780199782536
eISBN:
9780199950614
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199782536.003.0001
Subject:
Political Science, American Politics

This chapter presents an overview of the historical argument of the book, charting the connections in people, tools, and practice between the campaigns of Howard Dean and Barack Obama. It provides an ... More


Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama

Daniel Kreiss

Published in print:
2012
Published Online:
September 2012
ISBN:
9780199782536
eISBN:
9780199950614
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199782536.001.0001
Subject:
Political Science, American Politics

This book presents the previously untold history of the use of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political ... More


Dean’s Demise and Taking on Bush

Daniel Kreiss

in Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama

Published in print:
2012
Published Online:
September 2012
ISBN:
9780199782536
eISBN:
9780199950614
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199782536.003.0003
Subject:
Political Science, American Politics

This chapter begins with Dean’s “Sleepless Summer Tour” and ends with Kerry’s defeat at the hands of George W. Bush. Dean’s eight-city tour drew tens of thousands to rallies, revealing the extent of ... More


“Online Tools for Offline Action” Neo-Federated Political Associations

David Karpf

in The MoveOn Effect: The Unexpected Transformation of American Political Advocacy

Published in print:
2012
Published Online:
September 2012
ISBN:
9780199898367
eISBN:
9780199949717
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199898367.003.0004
Subject:
Political Science, American Politics

The most common criticism of netroots advocacy associations is that they engage in “clicktivism,” mobilizing large online publics to engage in simple online actions, with little real-world effect. ... More


2004: The Paradigm Shift

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0004
Subject:
Political Science, American Politics, Democratization

This chapter examines the practices of the 2004 presidential campaigns. This election cycle exhibits an important shift from the mass-media campaigning paradigm to the networked media campaigning ... More


2004: The Paradigm Shift

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0004
Subject:
Political Science, American Politics, Democratization

This chapter examines the practices of the 2004 presidential campaigns. This election cycle exhibits an important shift from the mass media campaigning paradigm to the networked media campaigning ... More


The Trendsetter: Digital Campaigning in the United States

Rachel K. Gibson

in When the Nerds Go Marching In: How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

Published in print:
2020
Published Online:
August 2020
ISBN:
9780195397789
eISBN:
9780190949051
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780195397789.003.0008
Subject:
Political Science, American Politics, Comparative Politics

This chapter examines developments in digital campaigning in the United States during the period 1994–2012. It does so by reviewing the findings from the secondary literature, and conducting original ... More


Political Choice and Campaign Communication Innovation: Why Campaigns Have the Most Consistent Innovation Adoption

Ben Epstein

in The Only Constant is Change: Technology, Political Communication, and Innovation Over Time

Published in print:
2018
Published Online:
April 2018
ISBN:
9780190698980
eISBN:
9780190699017
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190698980.003.0005
Subject:
Political Science, American Politics, Democratization

The behavioral choices made by various types of political organizations differ based on the communication goals and constraints placed upon various types of actors. This chapter offers case studies ... More


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