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“The Network of the Olympics”: Starring Muhammad Ali and Howard Cosell

Travis Vogan

in ABC Sports: The Rise and Fall of Network Sports Television

Published in print:
2018
Published Online:
May 2019
ISBN:
9780520292956
eISBN:
9780520966260
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520292956.003.0004
Subject:
Film, Television and Radio, Television

Chapter 3 discusses how ABC adapted Wide World of Sports to cover the Olympics. The show offered year-round promotion for the athletes who would eventually compete in the Olympics, and the high ... More


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