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How Honda Innovates

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0007
Subject:
Business and Management, Knowledge Management

This chapter offers an inside look at how one company, Honda Motor Company Ltd., developed a remarkable new vehicle: the Element. First introduced in early 2003, this made a mark in the U.S. auto ... More


Honda’s Element Comes to Life

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0009
Subject:
Business and Management, Knowledge Management

This chapter examines the case of Honda Motor Company Ltd. and sees how that company leveraged some proven subsystems from other vehicles, developed new ones as needed, and brought them all together ... More


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