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Mapping Strategy

NEIL M. KAY

in Pattern in Corporate Evolution

Published in print:
2000
Published Online:
October 2011
ISBN:
9780199242115
eISBN:
9780191697005
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199242115.003.0006
Subject:
Business and Management, Strategy, Organization Studies

This chapter focuses on mapping corporate strategy and its application to an analysis of the recent strategies pursued by five large UK corporations, namely, Cadbury Schweppes, Thorn EMI, Ladbroke, ... More


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