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SCOTTO AND GARDANO: Marketing a Musical Repertory

Jane A. Bernstein

in Print Culture and Music in Sixteenth-Century Venice

Published in print:
2002
Published Online:
May 2008
ISBN:
9780195141085
eISBN:
9780199871421
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195141085.003.0008
Subject:
Music, History, Western

The musical repertories Antonio Gardano and Girolamo Scotto published suggest a spirit of cooperative enterprise among 16th-century Venetian music printers. Using specific case studies, this chapter ... More


The Distribution of Venetian Music Books

Jane A. Bernstein

in Music Printing in Renaissance Venice: The Scotto Press (1539-1572)

Published in print:
1998
Published Online:
October 2011
ISBN:
9780195102314
eISBN:
9780199853113
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195102314.003.0006
Subject:
Music, History, Western

Real money in music publishing lay not with the printing of books, but with their distribution. First and foremost a book merchant, Girolamo Scotto maintained an efficient marketing system involving ... More


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