Jump to ContentJump to Main Navigation

You are looking at 1-3 of 3 items

  • Keywords: Gilroy Garlic Festival x
Clear All Modify Search

View:

Place Branding and Selling Place: Creating and Marketing Identity Capital

Pauline Adema

in Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604731200
eISBN:
9781604733334
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604731200.003.0005
Subject:
Society and Culture, Cultural Studies

This chapter analyzes the branding of Gilroy as a festive foodscape. While Gilroy business leaders initially sought to reverse its negative image, what they established was an ongoing campaign of ... More


Garlic Galore: Festival Inversion, Subversion, and the Enactment of Labor Relations

Pauline Adema

in Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604731200
eISBN:
9781604733334
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604731200.003.0004
Subject:
Society and Culture, Cultural Studies

This chapter analyzes major events at the Gilroy Garlic Festival, which include the Gilroy Garlic Queen Pageant, garlic braiding classes, and the garlic topping contest. It argues that as place-based ... More


The Festivalization of Garlic: Creating and Celebrating Community in Gilroy

Pauline Adema

in Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604731200
eISBN:
9781604733334
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604731200.003.0002
Subject:
Society and Culture, Cultural Studies

This chapter first describes the changes the Gilroy Garlic Festival has undergone over the years. It then discusses why food festivals are so popular among community leaders seeking to distinguish ... More


View: