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Jumpstarting Stalled Adoption: Getting the Mainstream to Take the Plunge

Elie ofek, Eitan Muller, and Barak Libai

in Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226618296
eISBN:
9780226394145
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226394145.003.0006
Subject:
Economics and Finance, Financial Economics

This chapter extends the treatment of how multiple segments adopt innovations, and connects diffusion modeling and marketing strategy with the chasm phenomenon. A chasm forms when mainstream ... More


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