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The Biggest Fan in the World

David Haven Blake

in Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

Published in print:
2016
Published Online:
August 2016
ISBN:
9780190278182
eISBN:
9780190278212
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190278182.003.0008
Subject:
History, American History: 20th Century, Cultural History

As it was advising President Eisenhower and the Republican Party, BBDO was grooming Ronald Reagan as a corporate spokesman and the host of an anthology drama series on CBS, General Electric Theater. ... More


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