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The Franchise Era: Managing Media in the Digital Economy

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber (eds)

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
book
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.001.0001
Subject:
Film, Television and Radio, Film

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. Over a series of essays by a range of international scholars, this edited collection argues ... More


“Now They’re Playing with Power!”: Nintendo’s Classics and Franchise Legacy Management

Matthew Thomas Payne

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0005
Subject:
Film, Television and Radio, Film

Matthew Thomas Payne’s chapter considers the role of franchise management through video games. He uses the case study of Nintendo’s NES and SNES micro-consoles. His essay posits that franchises can ... More


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