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Transmedia-To-Go: Licensed Mobile Gaming in Japan

Bryan Hikari Hartzheim

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0011
Subject:
Film, Television and Radio, Film

Bryan Hikari Hartzheim examines how a growing number of top-grossing and popular mobile game titles are extensions of larger media franchises that also stem from other media properties. He posits the ... More


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