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Go Mama! Branded By Beauty: How Danica Patrick Swooned Her Way into Sponsorship

Lisa R. Neilson

in A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes

Published in print:
2013
Published Online:
March 2014
ISBN:
9781617038136
eISBN:
9781621039617
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617038136.003.0010
Subject:
Sociology, Sport and Leisure

This chapter examines how Danica Patrick’s choice to be branded by beauty helped her in her career as a race car driver. Patrick’s decision to be featured in the men’s magazine FHM was said to be one ... More


Global Magazines and the Digital Age

Howard Cox and Simon Mowatt

in Revolutions from Grub Street: A History of Magazine Publishing in Britain

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199601639
eISBN:
9780191756306
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199601639.003.0008
Subject:
Business and Management, Business History

This chapter reviews key developments in Britain’s magazine publishing industry from the 1990s to around 2010. The growth in monthly titles was a significant trend for much of the period, emphasized ... More


‘For Men Who Should Know Better’: The Emergence of Men’s Lifestyle Media

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0007
Subject:
Business and Management, Marketing

Between 1969 and 1997 there was an ongoing re-evaluation of male consumer behaviour, which manifested itself through an emergent men’s lifestyle magazine sector, but also an expansion of established ... More


Symbols of Self-Expression: The Rise of Corporate Branding

Steven McKevitt

in The Persuasion Industries: The Making of Modern Britain

Published in print:
2018
Published Online:
December 2018
ISBN:
9780198821700
eISBN:
9780191860911
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198821700.003.0008
Subject:
Business and Management, Marketing

This chapter looks in detail at the widespread adoption of corporate branding strategies. A natural consequence of the rise of marketing as the key strategic function was that the discipline ... More


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