Jump to ContentJump to Main Navigation

You are looking at 1-3 of 3 items

  • Keywords: Everett Rogers x
Clear All Modify Search

View:

Saving the World: Beginnings of Communication for Development

Emile G. McAnany

in Saving the World: A Brief History of Communication for Development and Social Change

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252036774
eISBN:
9780252093876
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252036774.003.0002
Subject:
Sociology, Social Movements and Social Change

This chapter traces the beginnings of the field of communication for development (c4d), from the very early years of development aid with Harry S. Truman's “Four Points” speech to Congress in 1949 ... More


Rethinking the Paradigm: The Dependency Phase

Emile G. McAnany

in Saving the World: A Brief History of Communication for Development and Social Change

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252036774
eISBN:
9780252093876
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252036774.003.0005
Subject:
Sociology, Social Movements and Social Change

This chapter focuses on the rise of the critical or dependency paradigm in Latin America and the success of its theories but somewhat limited applications over a period from the early 1970s through ... More


The Basic Diffusion Pattern of an Innovation

Elie ofek, Eitan Muller, and Barak Libai

in Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226618296
eISBN:
9780226394145
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226394145.003.0002
Subject:
Economics and Finance, Financial Economics

This chapter identifies key patterns in the way consumers adopt new products and services over time, and integrates these patterns to formulate the basic diffusion model for an innovation (also known ... More


View: