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The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0008
Subject:
History, American History: 20th Century

While the rise of “styling,” “streamlining,” and specialized industrial design offices has been typically described as a specifically American response to the expansion of consumer markets and the ... More


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